Have you harnessed the power of Sound for your corporate identity/brand communications?

 

The recent growth in items of technology in our homes and lives with the capability to play sounds is huge! In the past, touchpoints with consumers was limited to TV and radio… and now we also have computers, laptops, i-Pods (and now i-Pads!), Mobile phones, Blackberries, and LCD screen and projection advertising on the underground… to name a few! However, brand expert Martin Lindstrom writes: “83% of all forms of advertising principally engage only one of our senses: Sight.”

 

Our Latest Creation

Please check out our latest Audio ID created for RedDot Information Technology in our Products & Services area.

 

 

Is industry making the most of the opportunities new technologies and products create?

Things are beginning to change. Many companies are now looking towards ‘audio branding’ as a way to unify their brand image across the different media, and to add another dimension to their communication with target audiences in an uber-competitive market place, helping to cut through the ‘noise’ and ‘clutter’.

 

Nothing can grab attention, create interest, atmosphere and inspire emotional, mood enhancing feelings like music and sound.

 

Imagine watching the ‘Psycho’ shower scene on mute…pretty scary! Now imagine it with the sound accompanying the visual…the feeling of suspense and the true frenzy of the event is multiplied. (And we have a sneaking suspicion that you have just replayed that famous soundtrack in your mind from memory? Something to think about!)

 

 

That is the power of sound, and when used with skill, it can be harnessed to enhance your company/brand’s identity and add emotion and feeling to your audience’s experience of your brand.

 

My Protégé can help you intelligently create the ‘audio identity’ for your business.